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The Boulevard

A mixed use artery of Amman’s new downtown. It includes hotels, offices, residences, retail uses and was designed to attract a flow of pedestrians intrigued by its programmatic variety. The project is currently one of the most successful public spaces in Amman, and is adopted by local communities as a focal point for commercial and civic activities.
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Abdali Investment & Development PSC
Amman, Jordan
City
Amman, Jordan
Cost
USD 350 Million
Year
2011
Client
Abdali Investment & Development PSC
Area
237,000 m2 built-up - 26,000 m2 land
Project Brief

45 Park Avenue is a boutique residential development in Beirut’s downtown, designed to offer a luxurious, community-focused living experience. Laceco crafted a distinct building with four uniquely detailed facades for pedestrian appeal, using refined forms and materials. Comprising 13 apartments, the project emphasizes user experience through carefully designed cores, balconies, shared spaces, and ground-floor retail.

Cost
USD 12 million
Area
13,500 m²
Services provided

Master Planning

Architecture And EngineeringInterior Design4- Infrastructure Design(Pre-Concept To Tender Documents)5- Architect Of Record6- Construction Supervision

Location
Beirut, Lebanon
Client
City Developers
Project Description
The Boulevard is the mixed use artery of Amman’s new downtown. It includes hotels, offices, residences, retail uses and was designed to attract a flow of pedestrians intrigued by its programmatic variety. The project is currently one of the most successful public spaces in Amman, and is adopted by local communities as a focal point for commercial and civic activities.
The Brief
Abdali Boulevard Company aimed to achieve two objectives:
• Creating a prime pedestrian experience in Amman
• Developing a district that is economically attractive to investors coming from multiple industries (hospitality, corporations, retail, etc.)
Our Response
Laceco responded to the above objectives by:

• Designing a consistent urban framework that nevertheless provided a diversity in the individual architectural character of buildings
• Curating a seamless pedestrian experience in a site that had a challenging topography and was exposed to dominant winds
• Anchoring the site along three platforms linked to each other by a continuous game of terraces, stairs, suspended bridges and esplanades that gently slope down the length of the development
• Conducting value engineering and cost optimization studies to preserve economic viability of the development
City
Amman, Jordan
Cost
USD 350 Million
Year
2011
Client
Abdali Investment & Development PSC
Area
237,000 m2 built-up - 26,000 m2 land
Services Provided
Conceptual design
Preliminary design
Interior design
Final design of architecture and urban furniture
Supervision and construction management
Our Response

Laceco responded to the above objectives by:

Designing a consistent urban framework that nevertheless provided a diversity in the individual architectural character of buildings.

Curating a seamless pedestrian experience in a site that had a challenging topography and was exposed to dominant winds.

Anchoring the site along three platforms linked to each other by a continuous game of terraces, stairs, suspended bridges and esplanades that gently slope down the length of the development.

Conducting value engineering and cost optimization studies to preserve economic viability of the development.

Our Response

A programmatic strategy was developed that aligned with the client‚ leasing strategy and ensured that shoppers are incentivized to visit the mall‚ four floors. Sustainability features were engineered to leverage Amman‚ significant temperature fluctuation and lead to a reduction of the HVAC operating expenses. Last of all, the roof was designed with tensile structures to provide an aesthetically pleasant view from surrounding towers.

Laceco designed a building whose four facades were individually curated for pedestrian views with a subtle play of shapes and materials. The building was programmed for an intimate residential community of 13 apartments and special attention was given to the user experience in the design and character of the cores, gathering areas, balconies, and retail outlets located at the ground floor.

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Ready to get to work? Fill in the form below or email hello@laceco.me
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