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The Boulevard

A mixed use artery of Amman’s new downtown. It includes hotels, offices, residences, retail uses and was designed to attract a flow of pedestrians intrigued by its programmatic variety. The project is currently one of the most successful public spaces in Amman, and is adopted by local communities as a focal point for commercial and civic activities.
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Abdali Investment & Development PSC
Amman, Jordan
City
Amman, Jordan
Cost
USD 350 Million
Year
2011
Client
Abdali Investment & Development PSC
Area
237,000 m2 built-up - 26,000 m2 land
Project Brief

Scope: Four-floor upscale open-air mall serving as pedestrian nexus in Amman's New Downtown. Tensile roof structures, integrated sustainability features leveraging local climate conditions. Challenge: Create differentiated shopping destination that competes with nearby Boulevard while complying with rigid zoning regulations. Design open-air mall that functions year-round in Amman's climate - significant temperature fluctuations requiring HVAC optimization. Develop vertical retail programming that incentivizes shoppers to circulate through all four floors. Ensure roof design provides attractive views from surrounding high-rise towers. Approach: Architectural fluidity within zoning constraints creates shopper appeal. Programmatic strategy aligned with client's leasing plan to drive multi-floor circulation. Sustainability features engineered to leverage Amman's day/night temperature swings - reducing HVAC operating costs. Tensile roof structures provide aesthetic quality for tower residents while sheltering retail below. Status: Completed

Cost
USD 350 million
Area
33,000 m² land 234,000 m² built-up
Services provided

Infrastructure Design

Waste Management(Pre-Concept To Tender Documents)

Architect Of Record

Location
Amman, Jordan
Client
Abdali Investment & Development PSC
Project Description
The Boulevard is the mixed use artery of Amman’s new downtown. It includes hotels, offices, residences, retail uses and was designed to attract a flow of pedestrians intrigued by its programmatic variety. The project is currently one of the most successful public spaces in Amman, and is adopted by local communities as a focal point for commercial and civic activities.
The Brief
Abdali Boulevard Company aimed to achieve two objectives:
• Creating a prime pedestrian experience in Amman
• Developing a district that is economically attractive to investors coming from multiple industries (hospitality, corporations, retail, etc.)
Our Response
Laceco responded to the above objectives by:

• Designing a consistent urban framework that nevertheless provided a diversity in the individual architectural character of buildings
• Curating a seamless pedestrian experience in a site that had a challenging topography and was exposed to dominant winds
• Anchoring the site along three platforms linked to each other by a continuous game of terraces, stairs, suspended bridges and esplanades that gently slope down the length of the development
• Conducting value engineering and cost optimization studies to preserve economic viability of the development
City
Amman, Jordan
Cost
USD 350 Million
Year
2011
Client
Abdali Investment & Development PSC
Area
237,000 m2 built-up - 26,000 m2 land
Services Provided
Conceptual design
Preliminary design
Interior design
Final design of architecture and urban furniture
Supervision and construction management
Our Response

Laceco responded to the above objectives by:

Designing a consistent urban framework that nevertheless provided a diversity in the individual architectural character of buildings.

Curating a seamless pedestrian experience in a site that had a challenging topography and was exposed to dominant winds.

Anchoring the site along three platforms linked to each other by a continuous game of terraces, stairs, suspended bridges and esplanades that gently slope down the length of the development.

Conducting value engineering and cost optimization studies to preserve economic viability of the development.

Our Response

Laceco responded to the above

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