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Al Mamsha is a mixed-use development in Sharjah blending smart living, retail, and leisure into a vibrant urban setting. It separates vehicle and pedestrian flows, fostering walkable spaces, active retail, entertainment, and striking architecture. Alef Group’s goals were to create a benchmark urban project in Sharjah, deliver distinct real estate offerings, and ensure flexibility to adapt to market demands.
Master Planning
Architecture and Engineering
Interior Design
Landscape Design
Infrastructure Design
Waste Management
Regulatory Compliance
Construction Supervision
Laceco responded to the above objectives by:
Designing a consistent urban framework that nevertheless provided a diversity in the individual architectural character of buildings.
Curating a seamless pedestrian experience in a site that had a challenging topography and was exposed to dominant winds.
Anchoring the site along three platforms linked to each other by a continuous game of terraces, stairs, suspended bridges and esplanades that gently slope down the length of the development.
Conducting value engineering and cost optimization studies to preserve economic viability of the development.
Laceco responded to these objectives in several ways. A modular master plan was developed so that buildings cross out could be modified based on target product mix. Modular buildings with floors that can accommodate a multitude of layouts were designed to respond to changing market conditions. Walkability was placed at the center of the development through the integration of narrow alleys and a Khan inspired from old Arab cities. External areas were emphasized through engineered microclimates to optimize pedestrian experience. Laceco differentiated Mamsha‚Äôs architecture from the typical high-rise typologies and instead inspired itself by Sharjah‚ vernacular.
