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The master plan serves a population of 45,000 and includes a pedestrian mixed- use development, an open-air shopping center (the Abdali Mall), high-rise office buildings, upscale hotels, residential quarters, and a modern convention center. Abdali aimed to achieve three objectives: to execute a successful land-based PPP in Jordan, generate economic development opportunities in Amman and achieve the target rate of return for investors.
Master Planning
Urban Planning
Architecture & Engineering
Landscape Design
Infrastructure Design
Waste Management
Construction Supervision
Laceco responded to the above objectives by:
Designing a consistent urban framework that nevertheless provided a diversity in the individual architectural character of buildings.
Curating a seamless pedestrian experience in a site that had a challenging topography and was exposed to dominant winds.
Anchoring the site along three platforms linked to each other by a continuous game of terraces, stairs, suspended bridges and esplanades that gently slope down the length of the development.
Conducting value engineering and cost optimization studies to preserve economic viability of the development.
Laceco responded to their objectives in several ways.
Firstly, by advising the client on development strategies that would enable achieving the project objectives.
Secondly, by developing a master plan and development briefs that were used as a basis for attracting investors into the project. The master plan introduced new typologies of residential, commercial, retail, and office spaces into Amman‚ market.
Thirdly, by designing a project that identified a powerful center for the city and towards which neighborhoods gravitated.
Fourthly, by designing a project that promoted a high quality public realm, and successfully attracting residents and visitors to the area.
Finally, by developing transportation and infrastructure schemes in collaboration with Amman‚ municipality, leading to a successful functional integration between project and city.
