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The Boulevard

A mixed use artery of Amman’s new downtown. It includes hotels, offices, residences, retail uses and was designed to attract a flow of pedestrians intrigued by its programmatic variety. The project is currently one of the most successful public spaces in Amman, and is adopted by local communities as a focal point for commercial and civic activities.
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Abdali Investment & Development PSC
Amman, Jordan
City
Amman, Jordan
Cost
USD 350 Million
Year
2011
Client
Abdali Investment & Development PSC
Area
237,000 m2 built-up - 26,000 m2 land
Project Brief

Designed and built shortly after Lebanon’s civil war, this project marked the start of Beirut’s reconstruction and enabled hosting the 1997 Pan Arab Games. The government aimed to rebuild a war-damaged landmark, boost Lebanon’s sports economy, and create a 50,000-seat stadium meeting international standards to support Lebanon’s bid as the games’ host.

Cost
USD 112 million
Area
241,600 m² land 180,000 m² built-up
Services provided

Master Planning

Architecture And Engineering

Landscape Design

Infrastructure Design

Construction Supervision

Location
Beirut, Lebanon
Client
Council for Development and Reconstruction (CDR)
Project Description
The Boulevard is the mixed use artery of Amman’s new downtown. It includes hotels, offices, residences, retail uses and was designed to attract a flow of pedestrians intrigued by its programmatic variety. The project is currently one of the most successful public spaces in Amman, and is adopted by local communities as a focal point for commercial and civic activities.
The Brief
Abdali Boulevard Company aimed to achieve two objectives:
• Creating a prime pedestrian experience in Amman
• Developing a district that is economically attractive to investors coming from multiple industries (hospitality, corporations, retail, etc.)
Our Response
Laceco responded to the above objectives by:

• Designing a consistent urban framework that nevertheless provided a diversity in the individual architectural character of buildings
• Curating a seamless pedestrian experience in a site that had a challenging topography and was exposed to dominant winds
• Anchoring the site along three platforms linked to each other by a continuous game of terraces, stairs, suspended bridges and esplanades that gently slope down the length of the development
• Conducting value engineering and cost optimization studies to preserve economic viability of the development
City
Amman, Jordan
Cost
USD 350 Million
Year
2011
Client
Abdali Investment & Development PSC
Area
237,000 m2 built-up - 26,000 m2 land
Services Provided
Conceptual design
Preliminary design
Interior design
Final design of architecture and urban furniture
Supervision and construction management
Our Response

Laceco responded to the above objectives by:

Designing a consistent urban framework that nevertheless provided a diversity in the individual architectural character of buildings.

Curating a seamless pedestrian experience in a site that had a challenging topography and was exposed to dominant winds.

Anchoring the site along three platforms linked to each other by a continuous game of terraces, stairs, suspended bridges and esplanades that gently slope down the length of the development.

Conducting value engineering and cost optimization studies to preserve economic viability of the development.

Our Response

Laceco responded to the above objectives in several ways. We designed an Olympic City master plan that features the 50,000-spectator stadium
and a multipurpose hall. We reintegrated the stadium into the urban composition
of Beirut through a landscaped piazza that extended from the project to Beirut‚ seafront and conceived a stadium that has the features of ancient Roman amphitheaters, allowing the client to use
it for non-athletic programming such
as cultural events.

The stadium was designed to be fully compliant with international competition standards, enabling Lebanon to submit its candidacy to the 1997 Pan Arab Games
and 2000 AFC Asian Cup.

Finally the project cost was optimized to enable a financially constrained government to fund the project.

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Ready to get to work? Fill in the form below or email hello@laceco.me
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