Scope: Heritage rehabilitation project across multiple distinct sites in Sharqiya (Eastern) Region: waterfront areas, urban neighborhoods, and remote locations. Transformation into world-class tourist destinations attracting local and regional visitors, supporting Saudi Vision 2030 objectives. Challenge: Activate diverse heritage sites across varied geographic contexts (waterfront, urban, remote) - each requiring different rehabilitation and activation strategies. Transform historically neglected sites into competitive tourist destinations capable of attracting both domestic and regional international visitors. Enable client decision-making on resource allocation across multiple competing sites with limited budget - requiring analytical framework prioritizing investments by expected social and economic returns. Approach: Collaborated with JLL to develop strategic prioritization framework evaluating site interventions and investment opportunities. Framework enabled client to make data-driven decisions about fund allocation - identifying which initiatives deliver highest social and economic benefits. Analysis considered tourism potential, infrastructure requirements, preservation needs, and regional connectivity across all sites - providing comparative evaluation supporting phased investment strategy. Status: Completed