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The Boulevard

A mixed use artery of Amman’s new downtown. It includes hotels, offices, residences, retail uses and was designed to attract a flow of pedestrians intrigued by its programmatic variety. The project is currently one of the most successful public spaces in Amman, and is adopted by local communities as a focal point for commercial and civic activities.
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Abdali Investment & Development PSC
Amman, Jordan
City
Amman, Jordan
Cost
USD 350 Million
Year
2011
Client
Abdali Investment & Development PSC
Area
237,000 m2 built-up - 26,000 m2 land
Project Brief

A general master plan was designed for a 26 million m² site, with 9.4 million m² detailed in the master plan. The Saudi National Guard aimed to develop a community that meets all residents’ needs, with a flexible plan allowing phased construction. The project prioritizes cost efficiency and economies of scale to ensure practical and sustainable development.

Cost
USD 2.8 billion
Area
26,000,000 m² land 2,500,000 m² built-up
Services provided

Master planning

Urban planning

Architecture and engineering

Interior design

Landscape design

Infrastructure design

Waste management

Location
Riyadh, KSA
Client
Saudi Oger
Project Description
The Boulevard is the mixed use artery of Amman’s new downtown. It includes hotels, offices, residences, retail uses and was designed to attract a flow of pedestrians intrigued by its programmatic variety. The project is currently one of the most successful public spaces in Amman, and is adopted by local communities as a focal point for commercial and civic activities.
The Brief
Abdali Boulevard Company aimed to achieve two objectives:
• Creating a prime pedestrian experience in Amman
• Developing a district that is economically attractive to investors coming from multiple industries (hospitality, corporations, retail, etc.)
Our Response
Laceco responded to the above objectives by:

• Designing a consistent urban framework that nevertheless provided a diversity in the individual architectural character of buildings
• Curating a seamless pedestrian experience in a site that had a challenging topography and was exposed to dominant winds
• Anchoring the site along three platforms linked to each other by a continuous game of terraces, stairs, suspended bridges and esplanades that gently slope down the length of the development
• Conducting value engineering and cost optimization studies to preserve economic viability of the development
City
Amman, Jordan
Cost
USD 350 Million
Year
2011
Client
Abdali Investment & Development PSC
Area
237,000 m2 built-up - 26,000 m2 land
Services Provided
Conceptual design
Preliminary design
Interior design
Final design of architecture and urban furniture
Supervision and construction management
Our Response

Laceco responded to the above objectives by:

Designing a consistent urban framework that nevertheless provided a diversity in the individual architectural character of buildings.

Curating a seamless pedestrian experience in a site that had a challenging topography and was exposed to dominant winds.

Anchoring the site along three platforms linked to each other by a continuous game of terraces, stairs, suspended bridges and esplanades that gently slope down the length of the development.

Conducting value engineering and cost optimization studies to preserve economic viability of the development.

Our Response

Laceco developed a master plan that is fully equipped with physical, social, cultural and religious infrastructure and can accommodate tens of thousands of residents. A rationalized approach whereby basic urban units can be scaled up or down depending on client needs and availability of funding (spectrum of designed components went from units to neighborhoods to clusters to districts) was implemented. Laceco also provided advisory services to the client during the master planning and development strategy phases and provided regulatory support to the contractor for obtaining all necessary approvals from planning authorities.

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Ready to get to work? Fill in the form below or email hello@laceco.me
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