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The Boulevard

A mixed use artery of Amman’s new downtown. It includes hotels, offices, residences, retail uses and was designed to attract a flow of pedestrians intrigued by its programmatic variety. The project is currently one of the most successful public spaces in Amman, and is adopted by local communities as a focal point for commercial and civic activities.
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Abdali Investment & Development PSC
Amman, Jordan
City
Amman, Jordan
Cost
USD 350 Million
Year
2011
Client
Abdali Investment & Development PSC
Area
237,000 m2 built-up - 26,000 m2 land
Project Brief

The Qatar Foundation Headquarters Expansion aimed to extend the original building by architect Rem Koolhaas to support QF’s growth. Laceco’s design won the international competition. The objectives were to create an iconic building reflecting QF’s brand and design excellence, expand the headquarters for a growing workforce, and curate a workspace that embodies QF’s culture and values.

Cost
USD 250 million
Area
43,000 m² land 66,000 m² built-up
Services provided

Programming Studies

Master Planning

Interior Design

Landscape Design

Infrastructure Design(Pre-Concept To Concept Design)

Location
Doha, Qatar
Client
Qatar Petroleum
Project Description
The Boulevard is the mixed use artery of Amman’s new downtown. It includes hotels, offices, residences, retail uses and was designed to attract a flow of pedestrians intrigued by its programmatic variety. The project is currently one of the most successful public spaces in Amman, and is adopted by local communities as a focal point for commercial and civic activities.
The Brief
Abdali Boulevard Company aimed to achieve two objectives:
• Creating a prime pedestrian experience in Amman
• Developing a district that is economically attractive to investors coming from multiple industries (hospitality, corporations, retail, etc.)
Our Response
Laceco responded to the above objectives by:

• Designing a consistent urban framework that nevertheless provided a diversity in the individual architectural character of buildings
• Curating a seamless pedestrian experience in a site that had a challenging topography and was exposed to dominant winds
• Anchoring the site along three platforms linked to each other by a continuous game of terraces, stairs, suspended bridges and esplanades that gently slope down the length of the development
• Conducting value engineering and cost optimization studies to preserve economic viability of the development
City
Amman, Jordan
Cost
USD 350 Million
Year
2011
Client
Abdali Investment & Development PSC
Area
237,000 m2 built-up - 26,000 m2 land
Services Provided
Conceptual design
Preliminary design
Interior design
Final design of architecture and urban furniture
Supervision and construction management
Our Response

Laceco responded to the above objectives by:

Designing a consistent urban framework that nevertheless provided a diversity in the individual architectural character of buildings.

Curating a seamless pedestrian experience in a site that had a challenging topography and was exposed to dominant winds.

Anchoring the site along three platforms linked to each other by a continuous game of terraces, stairs, suspended bridges and esplanades that gently slope down the length of the development.

Conducting value engineering and cost optimization studies to preserve economic viability of the development.

Our Response

Laceco responded to these objectives by designing a project that complements the existing design without competing with it, creating an architecture that projects unity and blurs the lines between the original headquarter and its extension; by integrating sustainability features inspired from Qatar‚ Islamic heritage, the HVAC load and recycle water for cleaning were reduced, and by programming flexible spaces that can be simultaneously used by QF employees for working individually, collaborating as a team, or holding social and professional gatherings.

Laceco also conducted value engineering exercises to optimize construction cost.

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Ready to get to work? Fill in the form below or email hello@laceco.me
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