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The Boulevard

A mixed use artery of Amman’s new downtown. It includes hotels, offices, residences, retail uses and was designed to attract a flow of pedestrians intrigued by its programmatic variety. The project is currently one of the most successful public spaces in Amman, and is adopted by local communities as a focal point for commercial and civic activities.
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Abdali Investment & Development PSC
Amman, Jordan
City
Amman, Jordan
Cost
USD 350 Million
Year
2011
Client
Abdali Investment & Development PSC
Area
237,000 m2 built-up - 26,000 m2 land
Project Brief

The project reimagines this city area to enhance the pedestrian experience along the Beirut corniche, leveraging its stunning natural assets. Beirut Municipality aimed to rehabilitate the Ramlet Al Bayda strip to improve walkability and reduce vehicular traffic, thereby decreasing car dominance in the city and promoting a more pedestrian-friendly environment along the corniche.

Cost
USD 35 million
Area
10,650 m² land 30,500 m² built-up
Services provided

Urban Planning

Architecture & Engineering

Landscape Design

Environmental Studies

Location
Beirut, Lebanon
Client
Council for Development and Reconstruction (CDR)
Project Description
The Boulevard is the mixed use artery of Amman’s new downtown. It includes hotels, offices, residences, retail uses and was designed to attract a flow of pedestrians intrigued by its programmatic variety. The project is currently one of the most successful public spaces in Amman, and is adopted by local communities as a focal point for commercial and civic activities.
The Brief
Abdali Boulevard Company aimed to achieve two objectives:
• Creating a prime pedestrian experience in Amman
• Developing a district that is economically attractive to investors coming from multiple industries (hospitality, corporations, retail, etc.)
Our Response
Laceco responded to the above objectives by:

• Designing a consistent urban framework that nevertheless provided a diversity in the individual architectural character of buildings
• Curating a seamless pedestrian experience in a site that had a challenging topography and was exposed to dominant winds
• Anchoring the site along three platforms linked to each other by a continuous game of terraces, stairs, suspended bridges and esplanades that gently slope down the length of the development
• Conducting value engineering and cost optimization studies to preserve economic viability of the development
City
Amman, Jordan
Cost
USD 350 Million
Year
2011
Client
Abdali Investment & Development PSC
Area
237,000 m2 built-up - 26,000 m2 land
Services Provided
Conceptual design
Preliminary design
Interior design
Final design of architecture and urban furniture
Supervision and construction management
Our Response

Laceco responded to the above objectives by:

Designing a consistent urban framework that nevertheless provided a diversity in the individual architectural character of buildings.

Curating a seamless pedestrian experience in a site that had a challenging topography and was exposed to dominant winds.

Anchoring the site along three platforms linked to each other by a continuous game of terraces, stairs, suspended bridges and esplanades that gently slope down the length of the development.

Conducting value engineering and cost optimization studies to preserve economic viability of the development.

Our Response

Laceco responded to these objectives by:

Designing a landscape anchored around platforms that can be used by residents for a diverse array of programs and by extending the corniche and limiting the flow of vehicular traffic adjacent to it.


In the new scheme historic, Beirut trees were re-introduced to the corniche, providing a spectrum of shades and colors that vary along the seasons and protect pedestrians from extreme climatic conditions.

A new walkable pier as an extension to the corniche improves accessibility towards the sandy beach, specifically for the population with disability. Rethinking the totality of the neighborhood and devising a framework that connects all the public spaces in a manner that provides complementarity and a diversity of user experiences.

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Let's build your next project

Ready to get to work? Fill in the form below or email hello@laceco.me
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