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The Boulevard

A mixed use artery of Amman’s new downtown. It includes hotels, offices, residences, retail uses and was designed to attract a flow of pedestrians intrigued by its programmatic variety. The project is currently one of the most successful public spaces in Amman, and is adopted by local communities as a focal point for commercial and civic activities.
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Abdali Investment & Development PSC
Amman, Jordan
City
Amman, Jordan
Cost
USD 350 Million
Year
2011
Client
Abdali Investment & Development PSC
Area
237,000 m2 built-up - 26,000 m2 land
Project Brief

Situated at the northern tip of the Red Sea, Saraya Aqaba Resort is a mixed-use hospitality development blending residences, hotels, and entertainment. The resort merges the charm of an old Arab city with modern world-class tourism. Saudi Oger aimed to create an attractive Aqaba destination by integrating diverse functions into a cohesive master plan, featuring artificial waterscapes to enrich the user experience and elevate the site’s appeal.

Cost
USD 1.1 billion
Area
465,000 m² built-up
Services provided

Masterplanning

Urban Planning

Architecture And Engineering

Interior Design

Landscape Design

Infrastructure Design

Marine Studies

Environmental Studies

Waste Management

Programming Studies(Pre-Concept To Tender Documents)

Architect Of Record

Location
Aqaba, Jordan
Client
Saudi Oger
Project Description
The Boulevard is the mixed use artery of Amman’s new downtown. It includes hotels, offices, residences, retail uses and was designed to attract a flow of pedestrians intrigued by its programmatic variety. The project is currently one of the most successful public spaces in Amman, and is adopted by local communities as a focal point for commercial and civic activities.
The Brief
Abdali Boulevard Company aimed to achieve two objectives:
• Creating a prime pedestrian experience in Amman
• Developing a district that is economically attractive to investors coming from multiple industries (hospitality, corporations, retail, etc.)
Our Response
Laceco responded to the above objectives by:

• Designing a consistent urban framework that nevertheless provided a diversity in the individual architectural character of buildings
• Curating a seamless pedestrian experience in a site that had a challenging topography and was exposed to dominant winds
• Anchoring the site along three platforms linked to each other by a continuous game of terraces, stairs, suspended bridges and esplanades that gently slope down the length of the development
• Conducting value engineering and cost optimization studies to preserve economic viability of the development
City
Amman, Jordan
Cost
USD 350 Million
Year
2011
Client
Abdali Investment & Development PSC
Area
237,000 m2 built-up - 26,000 m2 land
Services Provided
Conceptual design
Preliminary design
Interior design
Final design of architecture and urban furniture
Supervision and construction management
Our Response

Laceco responded to the above objectives by:

Designing a consistent urban framework that nevertheless provided a diversity in the individual architectural character of buildings.

Curating a seamless pedestrian experience in a site that had a challenging topography and was exposed to dominant winds.

Anchoring the site along three platforms linked to each other by a continuous game of terraces, stairs, suspended bridges and esplanades that gently slope down the length of the development.

Conducting value engineering and cost optimization studies to preserve economic viability of the development.

Our Response

Laceco responded to these requirements by designing a master plan that accommodates different land uses and products covering a wide range of price points. In the master plan are neighborhoods with different architectural characters that reflect the diverse uses of the development such as luxury villas, regular villas, service apartments, hotels and bungalows. The entire development wraps around an artificial lagoon that becomes the focal point. Laceco engineered the 1.5km man- made breakwater, ensured that the infrastructure serving the development was aligned with the standards adopted in world class resorts and integrated unique entertainment features like the Wild Wadi Aqaba waterpark.

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Let's build your next project

Ready to get to work? Fill in the form below or email hello@laceco.me
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