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A mixed use artery of Amman’s new downtown. It includes hotels, offices, residences, retail uses and was designed to attract a flow of pedestrians intrigued by its programmatic variety. The project is currently one of the most successful public spaces in Amman, and is adopted by local communities as a focal point for commercial and civic activities.
Mixed-use pedestrian artery for Amman's New Downtown: hotels, offices, residential, retail programming organized along linear boulevard. Three-platform development connected by terraces, stairs, suspended bridges, and sloping esplanades. Comprehensive design services including value engineering and cost optimization studies.
Challenge
Create prime pedestrian experience on challenging topography with wind exposure while maintaining economic viability. Design consistent urban framework accommodating diverse architectural character. Resolve grade changes into seamless pedestrian experience.
Approach
Three-platform strategy with vertical connections resolves topography into comfortable pedestrian circulation. Consistent urban framework allows architectural variety. Value engineering and cost optimization preserved development economics. Wind mitigation integrated.
Status
Completed
Cost
USD 350 million
Area
26,000m² land
237,000m² built-up
Services provided
Urban planning and design Landscape design Architecture design Interior design Structural engineering Mechanical engineering Electrical engineering Infrastructure enigneering Solid waste management Construction supervision Architect of record
Location
Amman, Jordan
Client
Abdali Investment & Development PSC
Project Description
The Boulevard is the mixed use artery of Amman’s new downtown. It includes hotels, offices, residences, retail uses and was designed to attract a flow of pedestrians intrigued by its programmatic variety. The project is currently one of the most successful public spaces in Amman, and is adopted by local communities as a focal point for commercial and civic activities.
The Brief
Abdali Boulevard Company aimed to achieve two objectives: • Creating a prime pedestrian experience in Amman • Developing a district that is economically attractive to investors coming from multiple industries (hospitality, corporations, retail, etc.)
Our Response
Laceco responded to the above objectives by: • Designing a consistent urban framework that nevertheless provided a diversity in the individual architectural character of buildings • Curating a seamless pedestrian experience in a site that had a challenging topography and was exposed to dominant winds • Anchoring the site along three platforms linked to each other by a continuous game of terraces, stairs, suspended bridges and esplanades that gently slope down the length of the development • Conducting value engineering and cost optimization studies to preserve economic viability of the development
City
Amman, Jordan
Cost
USD 350 Million
Year
2011
Client
Abdali Investment & Development PSC
Area
237,000 m2 built-up - 26,000 m2 land
Services Provided
Conceptual design Preliminary design Interior design Final design of architecture and urban furniture Supervision and construction management
Our Response
Laceco responded to the above objectives by: Designing a consistent urban framework that nevertheless provided a diversity in the individual architectural character of buildings. Curating a seamless pedestrian experience in a site that had a challenging topography and was exposed to dominant winds. Anchoring the site along three platforms linked to each other by a continuous game of terraces, stairs, suspended bridges and esplanades that gently slope down the length of the development. Conducting value engineering and cost optimization studies to preserve economic viability of the development.
Our Response
Laceco responded to their requirements by designing a consistent urban framework that provided a diversity in the individual architectural character of buildings and curating a seamless pedestrian experience in a site that had a challenging topography and winds. The scheme divides the site along three platforms linked to each other by a continuous game of terraces, stairs, suspended bridges and esplanades that gently slope down the length of the development. In addition to the design services, value engineering and cost optimization studies were carried out to preserve economic viability of the development.