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The Boulevard

A mixed use artery of Amman’s new downtown. It includes hotels, offices, residences, retail uses and was designed to attract a flow of pedestrians intrigued by its programmatic variety. The project is currently one of the most successful public spaces in Amman, and is adopted by local communities as a focal point for commercial and civic activities.
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Abdali Investment & Development PSC
Amman, Jordan
City
Amman, Jordan
Cost
USD 350 Million
Year
2011
Client
Abdali Investment & Development PSC
Area
237,000 m2 built-up - 26,000 m2 land
Project Brief

The Boulevard is the vibrant mixed-use artery of Amman’s new downtown, featuring hotels, offices, residences, and retail designed to attract diverse pedestrian activity. It has become one of Amman’s most successful public spaces and a hub for commercial and civic life embraced by local communities. Abdali Boulevard Company aimed to create a prime pedestrian experience and develop an economically attractive district for investors across multiple industries.

Cost
USD 350 million
Area
26,000 m² land 237,000 m² built-up
Services provided

Master Planning

Urban Planning

Architecture and Engineering

Interior Design5- Landscape Design

Infrastructure Design

Waste Management (Pre-Concept To Tender Documents)

Project Management Architect Of Record

Construction Supervision

Location
Amman, Jordan
Client
Abdali Investment & Development PSC
Project Description
The Boulevard is the mixed use artery of Amman’s new downtown. It includes hotels, offices, residences, retail uses and was designed to attract a flow of pedestrians intrigued by its programmatic variety. The project is currently one of the most successful public spaces in Amman, and is adopted by local communities as a focal point for commercial and civic activities.
The Brief
Abdali Boulevard Company aimed to achieve two objectives:
• Creating a prime pedestrian experience in Amman
• Developing a district that is economically attractive to investors coming from multiple industries (hospitality, corporations, retail, etc.)
Our Response
Laceco responded to the above objectives by:

• Designing a consistent urban framework that nevertheless provided a diversity in the individual architectural character of buildings
• Curating a seamless pedestrian experience in a site that had a challenging topography and was exposed to dominant winds
• Anchoring the site along three platforms linked to each other by a continuous game of terraces, stairs, suspended bridges and esplanades that gently slope down the length of the development
• Conducting value engineering and cost optimization studies to preserve economic viability of the development
City
Amman, Jordan
Cost
USD 350 Million
Year
2011
Client
Abdali Investment & Development PSC
Area
237,000 m2 built-up - 26,000 m2 land
Services Provided
Conceptual design
Preliminary design
Interior design
Final design of architecture and urban furniture
Supervision and construction management
Our Response

Laceco responded to the above objectives by:

Designing a consistent urban framework that nevertheless provided a diversity in the individual architectural character of buildings.

Curating a seamless pedestrian experience in a site that had a challenging topography and was exposed to dominant winds.

Anchoring the site along three platforms linked to each other by a continuous game of terraces, stairs, suspended bridges and esplanades that gently slope down the length of the development.

Conducting value engineering and cost optimization studies to preserve economic viability of the development.

Our Response

Laceco responded to their requirements by designing a consistent urban framework that provided a diversity in the individual architectural character of buildings and curating a seamless pedestrian experience in a site that had a challenging topography and winds. The scheme divides the site along three platforms linked to each other by a continuous game of terraces, stairs, suspended bridges and esplanades that gently slope down the length of the development. In addition to the design services, value engineering and cost optimization studies were carried out to preserve economic viability of the development.

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Let's build your next project

Ready to get to work? Fill in the form below or email hello@laceco.me
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