The Boulevard
The pedestrian spine of Amman’s new downtown
Project description
The Boulevard is the mixed use artery of Amman’s new downtown. It includes hotels, offices, residences, retail uses and was designed to attract a flow of pedestrians intrigued by its programmatic variety. The project is currently one of the most successful public spaces in Amman, and is adopted by local communities as a focal point for commercial and civic activities.
The brief
Abdali Boulevard Company aimed to achieve two objectives:
- Creating a prime pedestrian experience in Amman
- Developing a district that is economically attractive to investors coming from multiple industries (hospitality, corporates, retail, etc.)
Our response
- Laceco responded to the above objectives by:
- Designing a consistent urban framework that nevertheless provided a diversity in the individual architectural character of buildings
- Curating a seamless pedestrian experience in a site that had a challenging topography and was exposed to dominant winds
- Anchoring the site along three platforms linked to each other by a continuous game of terraces, stairs, suspended bridges and esplanades that gently slope down the length of the development
- Conducting value engineering and cost optimization studies to preserve economic viability of the development
